The Royals Shopping Centre, Branding & Digital Marketing Solutions

Digital marketing campaigns to increase brand awareness and drive footfall

Project Overview

Iconic Southend-on-Sea shopping centre The Royals Shopping Centre initially approached Swan Creative in 2018 to raise their brand awareness, increase centre footfall and customer dwelling time. Our team have successfully worked with the centre, developing key integrated online and offline campaigns that firmly position them as an integral part of the local community.

Over the years, our team of experts have used a combination of our design, marketing, web development and signage solutions to develop a bespoke website and drive footfall to the centre through paid and organic marketing campaigns. As a result, these campaigns have seen 154,986 users access the website and over 6 million impressions gained across social media platforms, Facebook, Instagram and Twitter. 

Over 6 million

impressions gained across their social media platforms

Web Design Essex

Our web development teams priority was to enhance the centre’s current website by rebuilding it in WordPress for ease of content management and an enhanced user experience. This enhanced user experience is vital for broader marketing campaigns that drive high quality leads to the website.  

Graphic Design Essex

Our design and marketing experts worked collaboratively to conceptualise and promote themed seasonal events, including Little Royalty, a free event for children aged three to nine. Our team utilised a combination of branding, paid social media campaigns, posters, and signage to promote the events that have become very popular.

When the COVID-19 pandemic hit, our team took a proactive approach and successfully adapted in-person events like these into virtual events, driving 1000’s of sign-ups.

Since the centres reopening, we have provided support on several high-profile campaigns, including Haven’s Hospice, Hares About Town. As a prominent figure in the local community, The Royals Shopping Centre were a key sponsor of the event and the cross-channel campaign aimed to raise vital awareness of their support as well as the fantastic work of Havens Hospices.

154,986 users

across the website

From the moment we started working with Paul and the team at Swan nothing has been too much trouble, infact in our experience they go above and beyond providing creative solutions within budget. We very much enjoy working with Swan Creative and would highly recommend their services

Dawn Jeakings
Centre Manager at The Royals Shopping Centre

Swan Creative’s bespoke marketing and design solutions  

As a design and marketing agency, our experts used an integrated creative approach that utilised the following services:

  • Paid social media campaigns
  • Brand awareness campaigns
  • Social media management
  • Digital asset design
  • Seasonal event conceptualisation
  • Virtual events
  • Event promotion
  • Website design
  • Website development
  • Email marketing campaigns
  • Internal Directional signage
  • External signage
  • Customer journey identification  

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