Evolving an international brand for the UK Market

A rebrand to elevate and position international products in the UK markets.

Onetowel formally Biotowel, are a textiles and manufacturing firm specialising in one-use biodegradable towels. They came to Swan Creative when looking to launch their products in the UK Health, beauty and pet industries.

Originally created for the Chinese market, Swan was asked to make the brand more UK focused by producing sales pitch documents for each of the desired sectors with brand messaging that would resonate with UK consumers.

Once all the separate elements of the brand had been created the team pitched their ideas to the client, who instantly recognised the need for the name change and logo evolution. The client rolled out the changes immediately and point of sales assets went into production.