A rebrand to elevate and position Reverse Life for new international target markets.
Supplement brand Reverse Life came to Swan Creative to elevate their brand and positioning of their collagen product in the health and lifestyle market.
Our design experts created a lifestyle brand that successfully entered the US and Far East markets and secured placements on a national shopping channel.
The original branding of the Reverse Life collagen drink was product lead and focused on utilising celebrity endorsements. However, as the brand was looking to expand into more diverse markets, it needed to be more relatable to the target audience.
The first thing we did was conduct key market research into the new target markets and the current products in the competitive space.
Utilizing the insights found, we worked closely with the client to create promotional sales and marketing collateral that focused on promoting the benefits of the product.
Our team of talented copywriters utilised known target audience pain points to create informative and engaging benefit led copy, whilst our team of creatives produced strong lifestyle imagery highlighting the products results
Our benefit lead approach saw the successful launch of the Reverse Life collagen drink in both the US and Far East markets and has gone onto secure prime time, placement on several well known shopping channels.
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