Colour psychology: Using blue in branding


The representation of different shades of blue and their meaning in design and branding

Whilst largely unnoticed in our daily lives, the psychology of colour continually affects consumers on a deeper level, especially when it comes to branding and marketing.

The colours you choose to represent your brand can influence your target audience’s mood, feelings, and behaviour. 

As it’s “Blue Monday”, we decided to delve deeper and ask the question…what does the colour blue symbolise, and why should you consider using it in your branding?

Colour and brand memorability

Colour can be an extremely powerful tool when used correctly.

Develop a strategy for using colour in all your communications and apply it consistently and you’ll become more memorable and have a greater chance at standing out from the crowd.

The use of the right colour can boost brand recognition by 80%.

What is colour psychology?

Colour psychology is the study of how colours impact human behaviour. 

Different colours have different meanings and psychological effects that vary across different cultures.

Colour psychology uses colour theory to explore concepts of colour perception and the effect of colour combinations.

What does the colour blue symbolise?

According to colour psychology studies, blue is the most common favourite colour amongst the world’s population. 

As a primary colour, we all recognise blue from an early age as we often associate it with the sky or the sea. 

This association emphasises and instils feelings of stability, serenity, trust, harmony, safety, and confidence. 

These are the traits that many brands, including financial institutions, social networks, and healthcare brands, want to emphasise.  

Therefore, it’s not surprising that blue is the colour of choice for many brands including; Facebook, Oral B, Barclays, and VISA. 

Did you know? 

Recent studies suggest this cool and calming colour can be used as a fear and tension reducer, as it has the physiological effect of slowing down pulse rates. 

Do different shades of blue evoke different feelings?

It’s important to remember that no two shades of blue evoke the same feelings.

With different tints or shades come various emotional associations.

Different colour blue swatches and the meaning in psychology

If you’re looking to highlight these trait elements in your brand messaging, then blue could be a great colour choice to include in your branding.

Why is understanding colour psychology important when it comes to branding?

When creating your brand’s identity, it’s essential to understand the psychology of colour.

Colour will affect your brand aesthetics and impact your audience’s perceptions.

We suggest using colours that highlight your brand’s strengths and evoke the right feelings in your audience.

How can Swan Creative take your branding to the next level?

Whether you’re looking to refresh your current branding with a splash of blue, or you’re a new business starting from scratch, we can help you with your brand.

We understand that branding and all its counterparts may seem like a minefield at first, but don’t worry, as industry experts in all things brand-related, you’ve come to the right place.

As a leading, brand agency, based in Essex, we help businesses across the UK create unforgettable brands that build meaningful relationships with their target audience.

When you only have 7 seconds to make a great first impression, your branding needs to be solid and well-designed from the get-go.

Our branding services include brand naming, brand strategy, logo design, brand identity, and brand guidelines.

To find out how we can help you transform your brand today, call 01702 471 015 or drop us a message.

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