We’re excited to welcome Simon Boxall to the Swan Creative studio, joining our growing in-house design team as Creative Designer.

Simon’s the bridge between concept and creation, transforming ideas from our designers and creative leads into beautifully crafted, production-ready artwork that’s ready to make an impact.

From brochures and packaging to digital campaigns and web assets, Simon ensures every detail is pixel-perfect, brand-aligned, and ready to perform in the real world. With an eye for precision and a passion for quality, nothing leaves the Swan studio unless it meets the highest creative and technical standards.

At Swan Creative, we believe design should do more than look good — it should work hard. Our mission is to create purposeful design that builds brands, drives engagement and delivers results. Simon’s expertise strengthens that mission, supporting our creative output across print, digital, branding and campaign delivery.

Whether we’re building a brand from the ground up, launching a multi-channel campaign, or finessing the final artwork for a global rollout, Simon ensures every piece that leaves the studio is as powerful as the idea behind it.

What part of the artwork process do you enjoy the most, and why?

The beginning of a project is always the most exciting for me. I enjoy the problem-solving side of design, looking at a brief and figuring out how to make it the best it can be. Often, an idea starts as a rough sketch or a few quick scribbles on paper, and seeing those early thoughts evolve into something polished on screen is incredibly rewarding. There’s something special about that moment when everything starts to come together and you can see the potential taking shape.

What’s one creative tool you couldn’t live without?

Definitely a camera. I’m an avid photographer with a real passion for long-exposure landscape and seascape photography. I like the slow, methodical nature of it; it’s about patience, balance, and finding beauty in simplicity. I’m drawn to the clean, minimal aesthetic that both photography and design can share.

If you could create artwork for any brand in the world, who would it be?

As a huge football fan, I was fascinated by the Premier League’s rebrand in 2016 and its refresh in 2023. The identity is bold, modern, and instantly recognisable, which is exactly what a great brand should be. Being involved in something of that scale, with such a wide audience and creative freedom, would be an incredible experience.

What song or playlist gets you through a busy artwork day?

My go-to is 90s and 00s rock, with bands like Smashing Pumpkins, Pearl Jam, and Guns N’ Roses. Growing up in that era definitely shaped my taste. There’s something about the energy, the big guitar riffs, and the heavy drum that keeps me upbeat through long design sessions.

Favourite way to switch off outside the studio?

I’m going to sound every bit of my 40 years, but honestly, nothing beats a good cup of tea and a great TV series. My partner and I recently finished season two of Severance on Apple TV+, and it completely blew us away. It’s brilliantly written, visually stunning, and the kind of show that stays with you long after the credits roll.