We’re excited to spotlight Tristan Cox, Digital Marketing Manager at Swan Creative and a key member of our in-house digital team.
Tristan works at the intersection of strategy, search and performance, helping brands improve visibility across organic search and paid digital channels. His role focuses on turning data, insight and search behaviour into digital strategies that connect businesses with the right audiences at the right time.
From SEO audits and keyword research to technical optimisation, on-page performance and paid media planning, Tristan ensures digital visibility is built in from the start. Working closely with our design, content, and development teams, he ensures that SEO and performance marketing are integrated into the creative process, not an afterthought.
At Swan Creative, we believe digital marketing should do more than generate traffic. It should support brand growth, build credibility and deliver measurable results. Tristan’s approach reflects that belief, balancing analytical thinking with a strong understanding of how people search, browse and engage online.
Whether we’re launching a new website, refining an existing digital presence or scaling a multi-channel campaign, Tristan helps ensure every digital decision is intentional, informed and aligned with wider business goals.
What part of digital marketing do you enjoy the most, and why?
For me, the most compelling part of digital marketing lies in the granularity of A/B testing and analytics. I thrive on the challenge of interrogating complex data sets to unearth actionable solutions that others might overlook. There is a unique satisfaction in taking an initial hypothesis, rigorously testing it against real-world user behaviour, and using those insights to pivot a strategy for maximum impact.
What’s one digital tool you couldn’t live without?
It has to be Google Search Console. It is essentially the under the bonnet view of a website because it gives you the full picture. It covers everything from the technical bits and Core Web Vitals to the actual phrases people are typing in to find you. In an industry full of assumptions, this tool is my source of truth. It tells you exactly what is working and what needs fixing to make a site as strong as it can possibly be.
If you could create a digital campaign for any brand in the world, who would it be?
I would love to get stuck into a campaign for a brand like Nike or DAZN. I am a huge fan of boxing and fitness so working with a brand that lives in that space would be a perfect fit. I really admire companies that value a long term strategy over quick shortcuts. These brands have such a massive amount of user data to play with and I think there is so much potential in using those insights to bridge the gap between digital strategies and high impact creative work. Combining my personal interest in the sport with a rigorous data led approach would be a brilliant challenge.
What playlist or podcast gets you through a busy digital marketing day?
I tend to stick to drum and bass or dance music when I am working. It works well as background noise because I can focus on the rhythm without getting distracted by lyrics. It is the best way for me to keep a steady pace while I am getting through technical tasks.
Favourite way to switch off outside the studio?
I head straight to the gym. My entire day is spent in front of a screen looking at data and technical performance so I find that physical training is the best way to completely switch off. It is the one place where I can put my phone away and focus on something entirely different. It helps me reset my head and gives me the discipline I need to come back the next day and stay on top of my game.
