National law firm Jefferies Solicitors is an Essex-based law firm, offering a full range of expert legal services to both business and individual clients. They have a proud history of offering big firm expertise with a personal approach.
brand development · digital marketing · fully responsive website being built · social media · SEO campaign · PPC advertising · integrated marketing campaign · event management · full stationery suite
Jefferies is a knowledge-based company working in the highly specialised field of law. With many employees and a large number of services within several areas of expertise - they offer big firm expertise with the personal approach. But how to make all this expertise feel approachable and digestible for users? How to get across their brand as being accessible, transparent and adaptable without getting the message lost? On a corporate hub with many paths, it’s easy to get lost.
Presenting Jefferies services and content in a practical way, optimising the user experience and making heavy content carry a deft touch were our goals from the start. We wanted to present their target audience with what they are looking for, not what we thought we needed to show. Armed with our brand bible, we have created the framework for a responsive website that has the power to represent the Jefferies brand as creative, innovative and on trend with their field, and their voice.
We couldn’t be happier with the end result - a strong integrated digital marketing campaign, resulting in strong brand identity, for both Jefferies and their customers to identify with.
We are delighted with the service we receive from Swan Creative. Readily available, quick turnaround times and they quickly improved and developed our social media channels to promote brand awareness. Their SEO work has already delivered keyword ranking gains. They ‘got’ our business very quickly and we look forward to a long and productive business relationship’