Ashingdon Hall Care Home Rebrand, Essex

A rebrand, website and integrated marketing campaign designed to raise brand awareness and generate care home enquiries.

Project Overview

Private residential care home Ashingdon Hall approached Swan Creative to promote their facilities, including a new state-of-the-art dementia care suite.     

 Ashingdon Hall’s new suite comprises of ten en-suite rooms and an adapted communal living space designed by leading healthcare specialists in dementia.  

We combined several of our design, marketing, web design and signage solutions to develop a new brand and successful promotional campaign that saw the home fill 80% of its rooms.  

After several meetings with the clients, our team of in-house art workers and designers created a stunning brand identity that cohesively aligned the luxury care home and its new suite. We then incorporated the new logo and brand colours into broader promotional marketing materials and a new website. 

80

rooms filled after our initial promotional campaign

The focus of the fully responsive website was to encourage users to enquire about the care home. To do this, the team created a clean and conversion driven website that utilised stunning photography to showcase the ground and its facilities. We then created several highly targeted Google Ads campaigns to drive qualified traffic to the website.   

After the success of the initial campaign, Swan Creative have developed an ongoing marketing strategy that utilises both online and offline marketing techniques. As a result, Ashingdon Hall has recently featured in local publications such as The Rayleigh Times.

Swan Creative’s bespoke marketing and design solutions  

Our in-house team of marketing and design experts used an integrated creative approach that utilised the following services:

  • Brand development
  • Colour styling
  • Logo design
  • Website design
  • Copywriting
  • Social media management
  • Digital marketing
  • Newspaper advertising
  • Social media advertising
  • PPC advertising
  • Bespoke digital design
  • Photography
  • Brochure design
  • External signage 

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