Creating a luxury brand for the private care market

Ashingdon Hall, Essex

A rebrand, website and integrated marketing campaign designed to raise brand awareness and generate care home enquiries.

Private residential care home Ashingdon Hall approached Swan Creative to promote their facilities, including a new state-of-the-art dementia care suite.

Ashingdon Hall’s new suite comprises of ten en-suite rooms and an adapted communal living space designed by leading healthcare specialists in dementia.

What we did

Brand workshop, elevation and creation of sub brand

Working alongside the client, we held a brand workshop to define and develop a new brand identity for the main care home and a sub brand for their dementia suite.

The new dementia suite brand needed to be able to both stand-alone, and independently and remain cohesively aligned with the main care home branding

Once the two brands had been defined, we started began elevating the main care home brand.

Inspired by the idyllic countryside, surrounding Ashingdon Hall and the family-orientated nature of the care home itself, our team created a stunning icon that combined the scripted letter A with a leaf.

As a nod to the brand heritage, the iconic red from the original colour palette remained the same.

Once complete our branding team moved on to crafting the dementia suite brand. They used a scripted font to highlight the personal and friendly approach provided by the team and opted to use a dark blue colour palette to accentuate the feeling of trust.

We then began rolling out the branding into the wider marketing materials including creating an informational brochure about the care home and its new facilities.

From the design and layout to the copy and photography the brochure was crafted to be informative, insightful and engaging.

Design and build of a care home website

Once the initial branding project was complete, we then began establishing Ashingdon Halls online presence.

To do this we created a clean conversion-driven WordPress website, that utilised stunning photography to showcase the ground and its facilities.

Additional lead generation functionality was incorporated into the build for brochure downloads.

The website was also optimised for device responsiveness, speed and organic search (SEO).

Google Ads campaign and content marketing for care homes

Once the website was launched, our marketing team created several highly targeted multi platform campaigns to drive qualified traffic to the website.

Project services

As a digital marketing agency and web design agency, our experts used an integrated creative approach that utilised the following services:

The creation of a care home sub brand that communicates warm, professional and family values at the core of the business.

The results

The launch of the website and a series of successful marketing campaigns saw the care home successfully fill 80 of the care homes’ suites in the first few weeks.

After the success of the initial campaign, we have since developed an ongoing marketing strategy that utilises both online and offline marketing techniques. As a result, Ashingdon Hall has recently featured in local publications such as The Rayleigh Times.

Need help rebranding or launching a new brand?

Get in touch with us today to find out how a branding agency with over 26 years’ experience can help you evolve your brand, establish an online presence and generate a consistent stream of enquiries.
Ashingdon Hall care home branded graphics, created by branding agency Swan Creative

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