Baryta House, Property Development Promotion, Southend

A website and integrated marketing campaign designed to generate property viewings.

Project Overview

Property Investment firm, The Shivram Group approached Swan Creative to promote their latest re-development in Southend-on-Sea, Baryta House

Baryta House has been transformed from an office block into 113 contemporary apartments, ranging from 1-bedroom flats to luxury penthouses. 

As an integrated creative agency, we combined several of our designmarketing and signage solutions to create a successful promotional campaign that saw 57% of the apartments let in the opening weekend. 

57%

of apartments let in the first weekend

Baryta House signage

Property Marketing Essex

We initially worked on the creation and development of the Baryta House brand, designing the logo and logomark to complement the structure of the building itself and the seaside.

Moving on to focusing on generating property viewings, our team designed and developed a bespoke responsive website to showcase the apartments and surrounding areas.

As part of a cohesive strategy, we then created several highly targeted social media and Google Ads campaigns were created to drive qualified traffic to the website. As a result, in the two weeks leading up to the opening weekend, the dedicated website achieved 2,037 views with 122 enquiries to view the properties.

As no property launch is complete without a brochure, our creative team worked hard to produce a booklet that perfectly captured what Baryta House has to offer in line with the digital marketing material. From the layout to the copy, photography to the bespoke maps, icon sets and floorplans, it was key that we produced a brochure that was professional, informative and engaging.

2032 Viewings

with 122 enquiries within the first 2 weeks

Swan Creative’s bespoke marketing and design solutions  

As a web design agency and digital marketing agency, our experts used an integrated creative approach that utilised the following services:

  • Brand development
  • Colour Styling
  • Website design
  • Copywriting
  • Social media management
  • Digital marketing
  • Newspaper advertising
  • Social media advertising
  • Pay Per Click advertising
  • Keyword research
  • Google Ads
  • Bespoke digital design
  • Photography
  • Brochure design
  • Floorplans
  • Internal directional signage
  • External signage 

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