Property Investment firm, The Shivram Group approached Swan Creative to promote their latest re-development in Southend-on-Sea, Baryta House.
Baryta House has been transformed from an office block into 113 contemporary apartments, ranging from 1-bedroom flats to luxury penthouses.
We started this project by creating and developing Baryta House as lifestyle brand. The team designed the logo and logo mark to compliment the structure of the building itself, using the blue and yellow colour palettes as reference to the coastal location of the property.
Once the branding was complete, we moved our focus on to establishing an online presence that would generate property viewings. Our web team designed and developed a bespoke WordPress website to showcase the apartments and surrounding areas. The website was built with user experience in mind and was built responsively for use across multiple devices.
As part of a cohesive strategy, we then created several online and offline campaigns to work in tandem. Online campaigns included several highly targeted social media and Google Ads campaigns to drive highly qualified traffic to the website.
To run alongside the digital campaigns, we also created an informational brochure. Our creative team worked hard to produce a booklet that perfectly captured Baryta House. From the layout to the copy, photography to the bespoke maps, icon sets and floorplans, it was key that we produced a brochure that was professional, informative and engaging.
As a web design agency and digital marketing agency, our experts used an integrated creative approach that utilised the following services:
In the two weeks leading up to the opening weekend, the dedicated website achieved 2,037 views with 122 enquiries to view the property.
The success of our promotional campaigns saw 57% of the apartments let in the opening weekend. Several years after the initial branding campaign the development is still an iconic part of the local community.