Creating a lifestyle brand for the rental market

Baryta House, Essex

Branding, website and integrated marketing campaign designed to increase brand awareness and generate property viewings.

Property Investment firm, The Shivram Group approached Swan Creative to promote their latest re-development in Southend-on-Sea, Baryta House.

Baryta House has been transformed from an office block into 113 contemporary apartments, ranging from 1-bedroom flats to luxury penthouses.

What we did

We started this project by creating and developing Baryta House as lifestyle brand. The team designed the logo and logo mark to compliment the structure of the building itself, using the blue and yellow colour palettes as reference to the coastal location of the property.

Once the branding was complete, we moved our focus on to establishing an online presence that would generate property viewings. Our web team designed and developed a bespoke WordPress website to showcase the apartments and surrounding areas. The website was built with user experience in mind and was built responsively for use across multiple devices.

As part of a cohesive strategy, we then created several online and offline campaigns to work in tandem. Online campaigns included several highly targeted social media and Google Ads campaigns to drive highly qualified traffic to the website.

To run alongside the digital campaigns, we also created an informational brochure. Our creative team worked hard to produce a booklet that perfectly captured Baryta House. From the layout to the copy, photography to the bespoke maps, icon sets and floorplans, it was key that we produced a brochure that was professional, informative and engaging.

Project services

As a web design agency and digital marketing agency, our experts used an integrated creative approach that utilised the following services:

  • Brand Strategy
  • Brand Workshop
  • Brand creation & Rebrands
  • Brand amplification & growth
  • Website strategy
  • Website design
  • Website development
  • Graphic design
  • Paid social media
  • Google Ads

In the two weeks leading up to the opening weekend, the dedicated website achieved 2,037 views with 122 enquiries to view the property.

Baryta House, Southend-on-Sea, Essex

The results

The success of our promotional campaigns saw 57% of the apartments let in the opening weekend. Several years after the initial branding campaign the development is still an iconic part of the local community.

Ready to launch your brand?

Get in touch with us today to find out how a branding and web design agency with over 26 years’ experience can help you increase your brand awareness, establish an online presence and generate a consistent stream of enquiries.
Baryta House, housing development branded brochure created by Essex design agency Swan Creative

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