Drop n' Chicken, Chessington World of Adventures Restaurant Rebrand

An immersive restaurant rebrand with signage solutions for the UK's top entertainment company.

We combined several of our design, marketing and signage solutions to create a striking Egyptian themed restaurant that heightened the experience of the Croc Drop ride

Starting with a brand discovery workshop, our design experts came up with a new name and brand identity for the restaurant. The team at Merlin loved the initial concept that incorporated the Egyptian and crocodile theme of the ride. Once the initial design had been agreed, we created wider promotional material, including content development for menus, digital assets, and signage. 

Drop n Chicken restaurant Chessington World of Adventures

Hospitality Branding Essex

As specialists within the food and beverage industry, our team knew how vital the path to purchase customer journey would be, especially as Chessington welcome 1.69 million visitors in 2019 alone. We developed a signage strategy that would entice users into the restaurant from vantage points around the park. We then printed and installed several large signs that included 3D printed apertures to enhance the immersive customer dining experience. 

Swan Creative’s bespoke marketing and design solutions  

As a leading design agency, our experts used an integrated creative approach that utilised the following services:

  • Brand development
  • Brand naming
  • Colour styling
  • Menu design
  • Menu development
  • Website assets
  • Content development
  • Copywriting
  • Photography
  • Internal directional signage
  • External signage
  • Customer journey identification 

Are you ready to transform your business?

Get in touch today to find out how our team of industry experts can help your business grow