Fortress Fire Protection, Branding, Essex

Branding, Brand identity & Brand guidelines for a start-up construction company

Fortress Fire Protection branded van

Project Overview

James and Alex approached Swan Creative when looking to bring their new passive fire protection business to life.  With a background in construction, they noticed a gap in the market when it came to Fire prevention services.

They wanted to utilise their industry knowledge and experience market create an independent brand, that stood alone from their main business. 

Using a range of our core branding services, we developed a bespoke logo, business suite and brand guidelines.

Branding and logo design, Essex 

To kick off the project, we held a brand workshop at our design studio in Leigh-on-Sea. Our team worked closely with the duo to develop and define their target audience and brand identity.  

Unlike the emergency sector, the pre-emergency market focuses on prevention rather than immediate preservation, meaning that the brand’s visual identity, needed to showcase strength, reliability and trust. 

To reinforce the idea of protection our designers started developing concepts that incorporated a fortress.  Merging this with the Fortress Fire initials formed an instantly recognisable and powerful brand mark, that can either be used as part of the full logo suit or as a stand-alone icon.  The strong, clean and timeless typeface used reflects the confidence in the products and services provided. 

To enhance the branding one step further, we created a brand extension that used an abstract door aperture to create a chevron mark. This brand extension can be used consistently across wider campaigns to increase brand awareness and recognisability. 

Fortress Fire Protection logo design, colour palette and development

When defining the colour palette, the team wanted to again showcase the feeling of confidence, safety and trust. As blue is the most reliable colour according to colour psychology, the team opted to use a dark and light blue as the brand’s primary and secondary colours. 

Brand Guidelines

Fortress Fire Protection brand guidelines Essex

Once the initial branding was complete, we focused on creating the brand guidelines. These guidelines defined the tone of voice and outlined the company’s core values, ensuring all communications both internal and external aligned. The new branding was then flooded out into wider marketing collateral including, brochures, email signatures and social media graphics. 

Swan Creative’s bespoke design and marketing solutions  

As a branding agency, our experts used an integrated creative approach that utilised the following services:

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