Brand awareness for Luxury Motor Home Hire in Essex

Planet Escapes

A new brand, website, and marketing campaigns to promote luxury motor homes for hire

Motorhome hire company, Planet Escapes approached Swan Creative when looking to expand their brand into the lifestyle market. The company wanted to promote their new line of luxury motorhomes, growing brand awareness across Essex.

What we did

Starting with a brand discovery workshop, our design experts focused on creating a brand extension for the lifestyle target market. Using the overarching parent brand, Planet Leasing, as inspiration, we created a simple typographic logo that kept the core company colours.

Web Design, Essex

Our team of web and design experts worked collaboratively to pinpoint the user journey, creating a stunning web design which focused on driving sales through an optimised user interface. We then created a bespoke website using CSS and HTML for enhanced user experience, ensuring the website is responsive, adaptable for multiple industry browsers and optimised for speed.

Digital Marketing, Essex

Once the website launched, our marketing experts created an integrated content strategy that combined organic and paid advertising solutions.

We then used highly targeted Google Ad search and remarketing campaigns to grow brand awareness in Essex and drive relevant search users to the website. This campaign led to prominent broadcaster ITV hiring a luxury motorhome for Ferne McCann and her hit reality tv show First Time Mum.

Project services

As a digital marketing agency our experts used an integrated creative approach that utilised the following services:

  • Brand Strategy
  • Brand creation & Rebrands
  • Brand amplification & growth
  • Website strategy
  • Website design
  • Website development
  • Graphic design
  • Paid social media
  • Google Ads

By incorporating beautiful photography and templated graphics into the social media campaigns, organic website enquiries grew by 582%.

The results

As a result, the initial marketing campaigns saw website enquiries increase by 100%, the new motorhome fleet doubled, and the company gained celebrity endorsements.

Need help increasing your brand awareness?

Get in touch with us today to find out how a branding agency with over 26 years’ experience can help you increase you define your marketplace position and help launch your brand into new markets.
Flyers and printed graphics for motorhome hire company Planet Escapes based in Leigh- On-Sea, Essex

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