
CLC Facilities
Brand evolution and website re-design to strengthen authority and credibility of Total Engineering Solutions firm.
Motorhome hire company, Planet Escapes approached Swan Creative when looking to expand their brand into the lifestyle market. The company wanted to promote their new line of luxury motorhomes, growing brand awareness across Essex.
Starting with a brand discovery workshop, our design experts focused on creating a brand extension for the lifestyle target market. Using the overarching parent brand, Planet Leasing, as inspiration, we created a simple typographic logo that kept the core company colours.
Our team of web and design experts worked collaboratively to pinpoint the user journey, creating a stunning web design which focused on driving sales through an optimised user interface. We then created a bespoke website using CSS and HTML for enhanced user experience, ensuring the website is responsive, adaptable for multiple industry browsers and optimised for speed.
Once the website launched, our marketing experts created an integrated content strategy that combined organic and paid advertising solutions.
We then used highly targeted Google Ad search and remarketing campaigns to grow brand awareness in Essex and drive relevant search users to the website. This campaign led to prominent broadcaster ITV hiring a luxury motorhome for Ferne McCann and her hit reality tv show First Time Mum.
As a digital marketing agency our experts used an integrated creative approach that utilised the following services:
By incorporating beautiful photography and templated graphics into the social media campaigns, organic website enquiries grew by 582%.
As a result, the initial marketing campaigns saw website enquiries increase by 100%, the new motorhome fleet doubled, and the company gained celebrity endorsements.
Cookie | Duration | Description |
---|---|---|
cookielawinfo-checkbox-analytics | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
cookielawinfo-checkbox-functional | 11 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
cookielawinfo-checkbox-necessary | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
cookielawinfo-checkbox-others | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. |
cookielawinfo-checkbox-performance | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
viewed_cookie_policy | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |