Increasing Brand Awareness of Local Shopping Centre

The Client

The Royals Shopping Centre


Retail & Leisure

The Brief

Digital marketing campaigns created to increase brand awareness, visibility and drive centre footfall.

Iconic Southend-on-Sea shopping centre The Royals Shopping Centre initially approached Swan Creative in 2018 to raise their brand awareness, increase centre footfall and customer dwelling time. Our team have successfully worked with the centre, developing key integrated online and offline campaigns that firmly position them as an integral part of the local community.

What we did

Paid Social Media

Organic Social Media

Content Marketing

Graphic Design

Website Strategy

Website Design

Website Development

The Project

  • Solutions
  • Creative

Our Solutions

Our design and marketing experts have worked collaboratively over the years, and drive footfall to the centre through a variety of marketing campaigns.

We regularly conceptualise and promote themed seasonal events hosted by the centre, including Little Royalty, a free event for children in the local area, aged three to nine.

Our team utilised a combination of branding, paid social media campaigns, posters, and signage to promote the events, that have become very popular.

Incredible creative for immersive Kids events

When the COVID-19 pandemic hit, our team took a proactive approach and successfully adapted in-person events like these into virtual events, driving 1000’s of sign-ups.

A priority when working with The Royals Shopping Centre, was to enhance the centre’s current website by rebuilding it in WordPress for ease of content management and an enhanced user experience.

In 2021 we completed the migration to WordPress to enhance user experience and performance of the website.

The Results

Since the centres reopening after COVID 19, we have provided support on several high-profile campaigns within the local area, including Haven’s Hospice’s, Hares About Town. As a prominent figure in the local community, The Royals Shopping Centre were a key sponsor and the cross-channel campaign aimed to raise vital awareness of their support as well as the fantastic work of Havens Hospices

Campaign marketing for community events in Southend-on-Sea

Assets included original campaign creative, dedicate subdomain for the event, printed kids event materials and high-level signage for installations in the centre. These creative assets were teamed with target paid campaigns to raise awareness of the event. This campaign increased footfall to the centre, increase engagement on social media by 25% and the main Hares About Town campaign raised over £447,000 for charity.

Our campaigns have seen 154,986 users access the website and over 6 million impressions gained across social media platforms, Facebook, Instagram and Twitter.

From the moment we started working with Paul and the team at Swan nothing has been too much trouble, infact in our experience they go above and beyond providing creative solutions within budget. We very much enjoy working with Swan Creative and would highly recommend their services.

Dawn Jeakings, Centre Manager at The Royals Shopping Centre

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